Praktikum Consulting (m/w/d) – Digital Marketing & Retail

  • München
  • Fixed-Term
  • Full-time

Who we are

rpc – The Retail Performance Company is the consulting company for the entire path to a customer-oriented transformation: from strategy, customer experience design and data analytics to people empowerment and performance management. We have made it our mission to support our clients with holistic solutions from strategy to implementation from a single source. Our focus is on creating inspiring customer experiences for a sustainable and value-adding relationship between brands and end customers.

rpc was founded in 2013 as a joint venture between the BMW Group and H&Z Unternehmensberatung AG and is represented in twelve countries with over 450 employees.

Your Tasks

Der präferierte Starttermin ist der 01/07/2026.

  • Support des Projektteams und Übernahme einzelner Projektaufgaben
  • Erstellung von Kampagnenberichten und Performanceanalyse-Reports
  • Anfertigung von Strategie- und Management Präsentationen
  • Durchführung von Benchmark-Analysen
  • Operative Unterstützung im Tagesgeschäft
  • Unterstützung in der Konzeption, Umsetzung und End-to-End-Steuerung von Kommunikationskampagnen
  • Unterstützung in der operativen Kampagnensteuerung

Your Profile

  • Studium im Bereich BWL, Wirtschaftsinformatik, Marketing oder vergleichbar
  • Erste Erfahrung in Projektmanagement-Tools, CRM, Kampagnenmanagement oder Consulting von Vorteil
  • Ausgeprägte analytische Fähigkeiten sowie Interesse an datengetriebenem Marketing
  • Strukturierte, eigenständige Arbeitsweise und hohe Eigeninitiative
  • Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift
  • MS Office-Kenntnisse (insbesondere PowerPoint und Excel)
  • Interesse an Marketing und Digitalisierung

Angaben zum Bruttojahresgehalt

28.908,- EUR

We Offer

  Consulting 2.0

At rpc, collaboration is modern: flexible, human, and structured at the same time. We strive to provide a balanced mix of suitable tasks, new ideas, and challenges. Our daily work routine is designed to offer you real creative freedom: with sabbaticals, remote work options, and individual part-time models that are tailored to your life. You will be supported by well-prepared managers, regular happiness checks, and contact persons who are always ready to listen to you—including our trained Feelgood Manager.

  rpc Spirit

A corporate culture that you can simply feel! At rpc, openness, dynamism, and genuine appreciation come together. We believe in treating each other with respect and therefore have a clear “no jerks” policy. Our decision-making processes are short, our doors are always open, and the spirit is particularly noticeable when we get together: at our legendary company events, at after-work get-togethers, or simply in our daily interactions. At rpc, you're not just a cog in the wheel — you become part of a community that thinks, works, and celebrates together. That's what makes our spirit so special.

Questions?

Then call or e-mail us:

Julia Ziegler

Junior HR Specialist

career@rpc-partners.com

+49 (0) 89 2000 5080

We are looking forward to your application!

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Julia Ziegler

Junior HR Specialist